Search engines are complex machines with a multiplicity of moving parts. We have seen that Yahoo has remained the second most popular site on the web. The credit for that ranking goes to the number of services proffered by them. These services comprises of Yahoo Answers, Yahoo Games, Yahoo Dating, Yahoo Mail, and a number of other integrated sites. Along with this, Yahoo’s powerful index of sites and search data has an appeal that is definitely one of its own kind.

One Yahoo element envelops both types (search data and independent service): Yahoo Search BOSS. BOSS is actually a developer API that allows the developers of the web apps, smartphone apps, and so forth, gain entrée to search information for any purpose they  dream about. This powerful database and the coding API furnishes full access to it and are available for low-cost “CPM” rates. For every thousand inquiry the API makes, the developer is charged a minimal rate that swings anywhere from $0.10 to $0.80.

What is all the more appealing is that the new ability of Search BOSS 2 to engender income for the developer. This is done by Yahoo by placing advertisements on the search pages and then splitting the revenue with the developer. The Yahoo ads, however, come from the Microsoft Ad Center. Yahoo also has a deal with Bing that includes handing over all advertising to their former competitor. This implies that the clever developers and site owners can function as a mini-search site owners.

Search BOSS has already made its appearance, but the version two was released early in April of 2011. In addition to standard refinements of the API, Yahoo’s new-fangled iteration puts forward the specialized searches for spelling, a limited version of the web that is available at a lower cost and a self-service center for billing and monetization.

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